Yuli Ziv | Entrepreneur, Speaker, Author & Marketing Expert
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Quick thoughts on Cartier vs. Hautelook and how one bad apple can spoil the entire barrel.

by Yuli Ziv | Aug 5, 2010 | e-commerce, Retail, Uncategorized

I’ve written on the online private sales phenomenon before, and think that just like any innovative industry sector it represents lots of potential, but also challenges for the players in it. After reaching the point of saturation in the last year, the...

On Private Sales, Gambling and Dangers of Innovation.

by Yuli Ziv | Jun 9, 2010 | e-commerce, Retail, Technology, Uncategorized

Gaming elements became an integral component of many social sites, adding interaction layer and incentifying users to participate – from Foursquare to Farmville on Facebook – social games seems to rule the web these days. The question is what happens when you...

Compulsive Shopping 2.0, by Invitation Only.

by Yuli Ziv | Nov 7, 2009 | e-commerce, Retail, Technology, Uncategorized

In case you had any doubt that online invite only sample sales are the hottest e-commerce trend of the year, the recent coverage by TechCrunch and NY Times and millions of dollars spent on funding and acquisition in the space proved the point. Besides the leading...

Marketing 3.0: Brands Just Want To Be LOVEd.

by Yuli Ziv | May 8, 2009 | Fashion 2.0, Retail, Social Media, Uncategorized

At the beginning, there were TV commercials, interrupting our favorite shows for 30 seconds – the most intrusive forms of marketing imaginable. Later, there were banners, the less intrusive form of marketing, because at least readers could disregard the...

On Wal-Mart, Retail Reports, Apples & Oranges.

by Yuli Ziv | Mar 7, 2009 | Retail, Uncategorized

It’s hard to imagine a better headline in these recession times than “Sales Fall Sharply for Retailers Not Named Wal-Mart” (NYT, February 5th, 2009). This month, the budget shopping chain continues to lead the reports with “Wal-Mart reports...

Recent Posts

  • Why Fashion Startups Fail?
  • Why I Just Unfollowed (Almost) Every Brand on Twitter.
  • On Data, Pinterest and Emotional Responses.
  • Influencer Marketing: Pay-Per-Play.
  • Startup Lessons: Uncertainty.

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