Books

Millionaire Influencer: 50 Steps To Your Online Empire (2017)

Every year, millions of aspiring digital content creators are starting a blog, a YouTube Channel or an Instagram account. However, only a few become the envied multi-platform media moguls that amass a tremendous social influence that has the potential to surpass many celebrities; and some even join the so-called ‘Millionaires Club’. The question on the mind of every aspiring content creator is: How do I join this group of fortunate people who make a lucrative career simply being who they are and broadcasting their content for all to see? What separates those who succeed and those who don’t? Do they possess certain traits or follow certain rules? In her third book, Millionaire Influencer, Yuli Ziv outlines the steps that would lead online content creators to the top of their dream career.

Yuli has written a brilliantly simple, sensible, straightforward, practical and above all actionable guide for anyone who wants to know how to make money out of being themselves with the help of the internet. Yuli’s advice will keep your feet firmly on the ground while you aim for all the financial blue sky you can possibly go for. Highly recommended.

Cindy Gallop

Founder & CEO, IfWeRanTheWorld


Fashion 2.0: Season of Change: A Forecast of Digital Trends Set to Disrupt the Fashion Industry (2013)

Season of Change analyzes major technology trends and forecasts their effect on the fashion industry. A must-read for everyone involved in the business of fashion from designers to company CEOs and marketers, Ziv’s bold predictions — sure to incite debate — address the future of the industry in multiple areas including consumer, branding, retail, product and lifestyle. Her goal is to provoke thought and foster innovation by challenging the status quos—from seasonal collections to pricing models; production and manufacturing; traditional advertising; trend forecasting; fashion week and more. She also offers up ideas for fellow entrepreneurs seeking to make their mark on the industry.

“A fascinating peek into how one fashion marketing expert and theorist is marking industry change; both present and near-future, Season of Change is a rallying cry for brands to re-examine and rethink every aspect of the fashion business with a visionary hand and an eye toward innovation.” – PR Couture

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Fashion 2.0: Blogging Your Way to The Front Row (2011)

In this first of its kind insider’s guide, Yuli Ziv, Style Coalition’s founder, reveals the secrets behind her own online success and that of her network, which represents more than 200 top fashion and beauty bloggers, in partnership with Hearst magazines. You will find practical business advice on how to: – Brand yourself as a top blogger and sought-after influencer – Build valuable relationships with PR companies and brands – Work with advertising networks – Develop new revenue streams – Land spokesperson deals. Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers the book is packed with all the advice and motivation you need to take your blogging career to the next level!

Blogging Your Way breaks down that hard to determine path from random daily updater to industry “it” kid.” – StyleCaster

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“You want to know our secrets? Buy this book.” – Selectism

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Fashion bloggers, meet your Suze Orman.” – DKNY Times

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