Yuli Ziv fashion meets social media and tech

Although web video has been a buzz word for a while now, only recently it’s been adopted by online retailers, particularly of apparel and accessories, as an effective sales driving tool. The combination of constantly reduced video production costs, free online media channels with the rising importance of personal and authentic brand connections made the [...]

Last month @macala and I spoke at Jeff Pulver’s 140 Characters Twitter conference about the subject I’m most passionate about: Fashion + Social Media. In a regular Twitter fashion, we were given a limited time (only 10 min!) to share our insights. Enjoy the video and please let me know your thoughts.