I hope this wasn’t the Obama social media strategists who suggested Vogue to jump on the sponsored tweets wagon. This morning while browsing my tweets I discovered this message coming from @VogueUSA account and advertising not a luxury brand, but TUNA:
My first reaction was to think it’s a spam and that Vogue account has been [...]
It was the first fashion week in New York when designers finally took advantage of the latest technologies to enhance their runway experience. The major industry event of the season didn’t cater only to the editors and press this time, but invited fans all over the world to experience the shows. From live streaming to [...]
If you read my fashion blog you must know how much I love “The Fashion Show” (although it can’t be compared to “Project Runway”). I obviously read the post-show commentary, especially this by the known fashion industry figure Fern Mallis. I’m a big fan of Fern (she created the NY fashion week after all!), although [...]
Last month @macala and I spoke at Jeff Pulver’s 140 Characters Twitter conference about the subject I’m most passionate about: Fashion + Social Media. In a regular Twitter fashion, we were given a limited time (only 10 min!) to share our insights. Enjoy the video and please let me know your thoughts.
During the last two years of running a user generated site I’ve seen plenty of examples of brands hiding behind fake identities to create “presence” and push content. We do have plenty of sponsorship opportunities on MyItThings.com (fashion focused social network I run), which would be probably more appropriate for brands, but from some reason [...]