If you are a PR or marketing strategist working with a fashion brand or design house, you must be under pressure these days to deliver the most innovative ideas incorporating social media into the busy fashion weeks season. Not just innovative, but something that can top last season’s front row laptops at D&G and the [...]
In his article, “The End Of Hand Crafted Content”, Michael Arrington of TechCrunch touched a subject I’ve been thinking a lot about lately as a blogger and content creator. The discussion couldn’t be more relevant for the fashion world, just few weeks before the NY fashion week chatter begins in the blogosphere. Expect news, republished [...]
Although web video has been a buzz word for a while now, only recently it’s been adopted by online retailers, particularly of apparel and accessories, as an effective sales driving tool. The combination of constantly reduced video production costs, free online media channels with the rising importance of personal and authentic brand connections made the [...]
In case you haven’t heard, bloggers are the latest trend in the fashion industry these days (or at least a new subject to talk about between Spring and Fall markets). Just couple of seasons ago myself and the Style Coalition were featured in the NY Observer article talking about the Pariah status of bloggers at [...]
The fashion world has been waiting for Vogue’s online strategy developments for a while now, especially since Anna Wintour promised us to “own the online space more in the next year” during her live interview in May in NYC. Today her camp released an interesting piece of news - Wintour and publishing director Tom [...]