I hope this wasn’t the Obama social media strategists who suggested Vogue to jump on the sponsored tweets wagon. This morning while browsing my tweets I discovered this message coming from @VogueUSA account and advertising not a luxury brand, but TUNA:
My first reaction was to think it’s a spam and that Vogue account has been [...]
After almost two months of preparations and planning, we are finally ready to face this fashion week season! There are quite few exciting new initiatives Style Coalition will be launching or being part of, which I’m thrilled to highlight:
Fashion 2.0 Social Media Awards -
on February 10th we are kicking off the New York fashion week [...]
I wanted to pen a smart post this weekend, on the upcoming NY Fashion Week, social media and all the frenzy. But it didn’t come to me in a form of a cohesive post, so I decided to let it cook for a bit longer. Meanwhile I tweeted about my #writersblock (because when you have [...]
One of the things I find lots of pleasure in is shattering stereotypes, in life generally and in my current incarnation as a fashion blogger. Besides stereotypes I’ve witnessed while encountering with designers and PR people , I recently noticed a certain pattern that keeps coming across in the press. It started few years ago [...]
The fashion industry is going through restructure, just like the music industry did few years ago. As fashion brands become more digital, it gets harder for the old rules to work. Collections, seasons, fashion weeks, buyers, magazine editors - everything and everyone are challenged these days, and inevitably many processes will be redefined, and many [...]