One of the things I find lots of pleasure in is shattering stereotypes, in life generally and in my current incarnation as a fashion blogger. Besides stereotypes I’ve witnessed while encountering with designers and PR people , I recently noticed a certain pattern that keeps coming across in the press. It started few years ago [...]
While blogging on fashion for the past 2.5 years I’ve been romanced by many brands. Some opted for long distance relationships, some for online dating only, some chose the route of a “one night stand” to hit their monthly goals. But many used the advantage of my NYC location to take the relationships to the [...]
As social media continues to evolve, the lines between PR and advertising continue to blur to the point where social media marketing is considered a new form of free advertising on the web. Often users are seen as the free man power creating the new types of UGC driven marketing campaigns for billion dollar brands. [...]
Last week I wrote 10 tips on How To Make Your Website Blogger-Friendly. It mainly referred to fashion websites, which are known to be heavy on visuals and flash, and not always built with online media/bloggers in mind. I’m seeing somewhat similar trends in my every day email communications with PR companies, and thought that [...]