If you are a PR or marketing strategist working with a fashion brand or design house, you must be under pressure these days to deliver the most innovative ideas incorporating social media into the busy fashion weeks season. Not just innovative, but something that can top last season’s front row laptops at D&G and the [...]
At the beginning, there were TV commercials, interrupting our favorite shows for 30 seconds - the most intrusive forms of marketing imaginable.
Later, there were banners, the less intrusive form of marketing, because at least readers could disregard the screaming piece of graphic and try to focus on the content they wanted to consume. Of course, [...]
Last week marked a very exciting event for Style Coalition - we launched our first major campaign for a AVELLE (the new Bag Borrow or Steal). I’ve been personally following this brand since the day they launched 5 years ago, and was excited for their Sex and The City success (BBOS was integrated into the [...]