In the past few weeks I’ve been on a look out for the perfect interns to spend the next few months with MyItThings.com, covering some of the hottest events in town (including NY Fashion Week in the fall!) as well as helping to manage our growing community of contributors and the amazing content they create. [...]
At the beginning, there were TV commercials, interrupting our favorite shows for 30 seconds - the most intrusive forms of marketing imaginable.
Later, there were banners, the less intrusive form of marketing, because at least readers could disregard the screaming piece of graphic and try to focus on the content they wanted to consume. Of course, [...]
Last week I wrote 10 tips on How To Make Your Website Blogger-Friendly. It mainly referred to fashion websites, which are known to be heavy on visuals and flash, and not always built with online media/bloggers in mind. I’m seeing somewhat similar trends in my every day email communications with PR companies, and thought that [...]
Twitter has already established itself as an effective tool for keeping in touch and gaining new fans and followers, used widely by marketing gurus, internet CEOs and recently even by celebrities – check out Britney Spears profile (managed by her PR team, of course).
The micro blogging environment allows sending the right dose (140 characters) of [...]