This Sunday NY Times started what seems to be another round of competition: the dumb traditional press vs. the cool online guys. The main argument was the fact that “Polyvore had more than 835,000 unique visitors in June, almost 25 percent more than the traffic to Style.com”. NY Mag’s Cut blog took the argument even [...]
Last week marked a very exciting event for Style Coalition - we launched our first major campaign for a AVELLE (the new Bag Borrow or Steal). I’ve been personally following this brand since the day they launched 5 years ago, and was excited for their Sex and The City success (BBOS was integrated into the [...]
I can’t even tell you how many times I was pitched for a product/store/designer/collection, loved it, but gave up on featuring it on my fashion blog because it was impossibly frustrating to collect relevant materials from their website.
Assuming nothing is obvious in this complicated tech world, I would like to share with my fellow designers/publicists/marketers/programmers [...]
New York City is known for being one of the world major fashion industry centers – with its famous garment district, New York fashion week and the trade shows - it definitely dictates the industry trends. Slowly, it’s becoming much more – the Fashion 2.0 capital of the world.
When I first started [...]
In my earlier posts, I discussed the Five reasons the Fashion Industry is slow to adapt within the online space. Today I would like to elaborate about reason #2: Internet Democracy.
In the last few years numerous posts have been written about the purpose and influence of fashion bloggers, starting with Harpers Bazaar in 2007, pointing [...]