After almost two months of preparations and planning, we are finally ready to face this fashion week season! There are quite few exciting new initiatives Style Coalition will be launching or being part of, which I’m thrilled to highlight:
Fashion 2.0 Social Media Awards -
on February 10th we are kicking off the New York fashion week [...]
The fashion industry is going through restructure, just like the music industry did few years ago. As fashion brands become more digital, it gets harder for the old rules to work. Collections, seasons, fashion weeks, buyers, magazine editors - everything and everyone are challenged these days, and inevitably many processes will be redefined, and many [...]
In his article, “The End Of Hand Crafted Content”, Michael Arrington of TechCrunch touched a subject I’ve been thinking a lot about lately as a blogger and content creator. The discussion couldn’t be more relevant for the fashion world, just few weeks before the NY fashion week chatter begins in the blogosphere. Expect news, republished [...]
The fashion world has been waiting for Vogue’s online strategy developments for a while now, especially since Anna Wintour promised us to “own the online space more in the next year” during her live interview in May in NYC. Today her camp released an interesting piece of news - Wintour and publishing director Tom [...]
It was the first fashion week in New York when designers finally took advantage of the latest technologies to enhance their runway experience. The major industry event of the season didn’t cater only to the editors and press this time, but invited fans all over the world to experience the shows. From live streaming to [...]