This Tuesday at the Fashion 2.0 panel we will be discussing one of the most interesting and controversial subjects related to the fashion industry and the ways new technologies are changing it. Titled “Luxe vs. Mass”, the discussion will explore the differences between high-end and mass fashion brands, and the way they differentiate themselves online. [...]
The fashion industry is going through restructure, just like the music industry did few years ago. As fashion brands become more digital, it gets harder for the old rules to work. Collections, seasons, fashion weeks, buyers, magazine editors - everything and everyone are challenged these days, and inevitably many processes will be redefined, and many [...]
Although web video has been a buzz word for a while now, only recently it’s been adopted by online retailers, particularly of apparel and accessories, as an effective sales driving tool. The combination of constantly reduced video production costs, free online media channels with the rising importance of personal and authentic brand connections made the [...]
In case you had any doubt that online invite only sample sales are the hottest e-commerce trend of the year, the recent coverage by TechCrunch and NY Times and millions of dollars spent on funding and acquisition in the space proved the point. Besides the leading startups, more and more retailers such as Saks are [...]
Somewhere between Black Friday and Cyber Monday, this Holiday season I’ve experienced a Twitter Sunday - with the best accessory deal I’ve ever scored. It was the Brooklyn based uber trendy Hayden-Harnett design duo (@hayden_harnett) who I happen to follow on Twitter, announcing their Twitter-exclusive 80% off sale on a long-time-craved Corcovado Turnlock Tote in [...]