After almost two months of preparations and planning, we are finally ready to face this fashion week season! There are quite few exciting new initiatives Style Coalition will be launching or being part of, which I’m thrilled to highlight:

Fashion 2.0 Social Media Awards

on February 10th we are kicking off the New York fashion week with what already became a tradition – a cocktail reception hosting all the amazing bloggers and online media publishers coming to NYC for the season. This year we added the awards portion to the reception, honoring the most innovative fashion brands, which also, we hope, will become a tradition. We are lucky to have very supportive sponsors like ideeli, L’Oreal Paris, Lucky Magazine and W hotels of New York who helped us to make this happen. The nominees got thousands of online votes so far, and we will be announcing the winners online shortly after the ceremony. Follow #fash20awards hashtag on Twitter, or read more info about the awards.

IFB Conference: The Business of Blogging Panel –

I was honored when Jennine offered to help put together the business panel by Style Coalition for the Independent Fashion Bloggers conference on Monday, February 15th. At the 1pm session we will be talkingĀ  about the future of blog monetization, working with companies, ads, product endorsements and sponsored posts, FTC guidelines and their effects on the blogosphere. I will be moderating some of the most successful fashion bloggers in the industry who managed to build a business or a career, as well as people who work with bloggers on a daily basis. Gala Darling-iCiNG, Lauren Dimet Waters- Second City Style, Dina Fierro- Eye4Style, Attention!, Aubree Nichols-Urban Signals, Nana Ekua Brew-Hammond- More info on the conference.

Collaborative Video Coverage

The most interesting things at NY fashion week happen backstage, and this is what we’ve been trying to bring to viewers everywhere in the past few seasons. This time, I will be sharing the screen with 15 top fashion bloggers and Style Coalition members as hosts, bringing you all the scoop from behind the scenes of NYFW! The content will be syndicated across more than 10 online video channels as well as posted on individual Style Coalition members sites. Thanks to our video coverage sponsors Sorel footwear, who allowed us to bring this idea to life. Subscribe to SC YouTube channel to get the first look!

Inside The Tents Portal

this will be our 4th season aggregating the best content from the blogosphere into one portal, where you can get your NYFW fix! Check out for live updates from the tents by almost 50 online publishers and bloggers – read their tweets, blog posts and watch the videos – all in one place.

This is a truly an exciting season, as digital coverage takes more of a central place in this biggest event of the fashion industry, and Style Coalition is definitely on the frontier of this change. Hope you enjoy our coverage and spread the word!