Influencer Marketing: Pay-Per-Play.

Very often I’m invited to give presentations to PR or Advertising agencies on the work we do with Style Coalition and our partnership with Hearst, as well as the state of the industry in general. There is still a lot of confusion in this new emerging space and many of...

Startup Lessons: Uncertainty.

Eric Ries, the bestselling author and creator of the Lean Startup Methodology defines entrepreneurship as the management discipline of high uncertainty. I think it’s not the uncertainty that makes entrepreneurship so tough, but the pressure coming from being in charge...