I hope this wasn’t the Obama social media strategists who suggested Vogue to jump on the sponsored tweets wagon. This morning while browsing my tweets I discovered this message coming from @VogueUSA account and advertising not a luxury brand, but TUNA:
My first reaction was to think it’s a spam and that Vogue account has been [...]
After almost two months of preparations and planning, we are finally ready to face this fashion week season! There are quite few exciting new initiatives Style Coalition will be launching or being part of, which I’m thrilled to highlight:
Fashion 2.0 Social Media Awards -
on February 10th we are kicking off the New York fashion week [...]
I wanted to pen a smart post this weekend, on the upcoming NY Fashion Week, social media and all the frenzy. But it didn’t come to me in a form of a cohesive post, so I decided to let it cook for a bit longer. Meanwhile I tweeted about my #writersblock (because when you have [...]
One of the things I find lots of pleasure in is shattering stereotypes, in life generally and in my current incarnation as a fashion blogger. Besides stereotypes I’ve witnessed while encountering with designers and PR people , I recently noticed a certain pattern that keeps coming across in the press. It started few years ago [...]
If you are a PR or marketing strategist working with a fashion brand or design house, you must be under pressure these days to deliver the most innovative ideas incorporating social media into the busy fashion weeks season. Not just innovative, but something that can top last season’s front row laptops at D&G and the [...]