In case you had any doubt that online invite only sample sales are the hottest e-commerce trend of the year, the recent coverage by TechCrunch and NY Times and millions of dollars spent on funding and acquisition in the space proved the point. Besides the leading startups, more and more retailers such as Saks are [...]
At the beginning, there were TV commercials, interrupting our favorite shows for 30 seconds - the most intrusive forms of marketing imaginable.
Later, there were banners, the less intrusive form of marketing, because at least readers could disregard the screaming piece of graphic and try to focus on the content they wanted to consume. Of course, [...]
It’s hard to imagine a better headline in these recession times than “Sales Fall Sharply for Retailers Not Named Wal-Mart” (NYT, February 5th, 2009). This month, the budget shopping chain continues to lead the reports with “Wal-Mart reports strong rise in sales” (MSNBC News, March 5th, 2009). In a long retail report Wal-Mart is compared [...]