‘Fashion 2.0’ Archive

How to use Social Media Effectively as an Independent Fashion Designer.

My short interview with advice for independent fashion designers is now live on Fashion Entrepreneur Report, powered by Nolcha.

What Fashion Industry Can Learn From The iPad Release.

We often look up to the consumers’ electronics industry as the most forward thinking and driving the technology revolution. Releases like the iPad shake up the media and our wallets, and often even change our life. I believe the clothing and footwear industry has the same potential to create buzz around new releases once they [...]

5 Ways The Web Is Challenging The Pricing On Fashion Products.

This Tuesday at the Fashion 2.0 panel we will be discussing one of the most interesting and controversial subjects related to the fashion industry and the ways new technologies are changing it. Titled “Luxe vs. Mass”, the discussion will explore the differences between high-end and mass fashion brands, and the way they differentiate themselves online. [...]

Lessons In Social Media: How Vogue Advertised Tuna On Twitter for $50.

I hope this wasn’t the Obama social media strategists who suggested Vogue to jump on the sponsored tweets wagon. This morning while browsing my tweets I discovered this message coming from @VogueUSA account and advertising not a luxury brand, but TUNA:

My first reaction was to think it’s a spam and that Vogue account has been [...]

Style Coalition at Mercedes Benz Fashion Fashion Week New York - Fall 2010 Season.

After almost two months of preparations and planning, we are finally ready to face this fashion week season! There are quite few exciting new initiatives Style Coalition will be launching or being part of, which I’m thrilled to highlight:
Fashion 2.0 Social Media Awards -
on February 10th we are kicking off the New York fashion week [...]