Archive for February, 2010

Lessons In Social Media: How Vogue Advertised Tuna On Twitter for $50.

I hope this wasn’t the Obama social media strategists who suggested Vogue to jump on the sponsored tweets wagon. This morning while browsing my tweets I discovered this message coming from @VogueUSA account and advertising not a luxury brand, but TUNA:

My first reaction was to think it’s a spam and that Vogue account has been [...]

Style Coalition at Mercedes Benz Fashion Fashion Week New York - Fall 2010 Season.

After almost two months of preparations and planning, we are finally ready to face this fashion week season! There are quite few exciting new initiatives Style Coalition will be launching or being part of, which I’m thrilled to highlight:
Fashion 2.0 Social Media Awards -
on February 10th we are kicking off the New York fashion week [...]

On NYFW and First Hand Writing.

I wanted to pen a smart post this weekend, on the upcoming NY Fashion Week, social media and all the frenzy. But it didn’t come to me in a form of a cohesive post, so I decided to let it cook for a bit longer. Meanwhile I tweeted about my #writersblock (because when you have [...]