One of the things I find lots of pleasure in is shattering stereotypes, in life generally and in my current incarnation as a fashion blogger. Besides stereotypes I’ve witnessed while encountering with designers and PR people , I recently noticed a certain pattern that keeps coming across in the press. It started few years ago [...]
The fashion industry is going through restructure, just like the music industry did few years ago. As fashion brands become more digital, it gets harder for the old rules to work. Collections, seasons, fashion weeks, buyers, magazine editors - everything and everyone are challenged these days, and inevitably many processes will be redefined, and many [...]
If you are a PR or marketing strategist working with a fashion brand or design house, you must be under pressure these days to deliver the most innovative ideas incorporating social media into the busy fashion weeks season. Not just innovative, but something that can top last season’s front row laptops at D&G and the [...]
Last week I wrote on the subject of content overload, which sparked conversation among bloggers who find they are also battling the quality vs quantity dilemma. This lead me to another hot subject widely discussed on the web these days – the decreasing relevance of search engines and the increasing importance for web curation. Let’s [...]