In his article, “The End Of Hand Crafted Content”, Michael Arrington of TechCrunch touched a subject I’ve been thinking a lot about lately as a blogger and content creator. The discussion couldn’t be more relevant for the fashion world, just few weeks before the NY fashion week chatter begins in the blogosphere. Expect news, republished [...]
If you blogged for more than a year or two, you must have noticed how much the space has changed. We are in this chaotic transitional stage where blogging is redefined and becomes something more established, with FTC making the rules or without them. The explosion of social media and blurring the lines between [...]
Although web video has been a buzz word for a while now, only recently it’s been adopted by online retailers, particularly of apparel and accessories, as an effective sales driving tool. The combination of constantly reduced video production costs, free online media channels with the rising importance of personal and authentic brand connections made the [...]