Archive for April, 2009

Style Coalition Avelle 5th Anniversary Campaign Launch.

Last week marked a very exciting event for Style Coalition - we launched our first major campaign for a AVELLE (the new Bag Borrow or Steal). I’ve been personally following this brand since the day they launched 5 years ago, and was excited for their Sex and The City success (BBOS was integrated into the [...]

On Entrepreneurship and Powerful Decisions.

The more I think about these challenging times, the clearer it becomes to me that a single most important skill we need to have when running a stratup company is the ability to make powerful decisions. Should I attend this event that might lead to finding a business partnership? Should you ask for LinkedIn intro [...]

On Women, Technology and Integration.

In the past couple of years of networking in the tech space I came across number of organizations whose mission is encouraging the empowerment of women, especially in the technology field. While I agree with the importance of the cause (yes, we are definitely outnumbered by men), I believe a bigger impact could be achieved [...]