It’s hard to imagine a better headline in these recession times than “Sales Fall Sharply for Retailers Not Named Wal-Mart” (NYT, February 5th, 2009). This month, the budget shopping chain continues to lead the reports with “Wal-Mart reports strong rise in sales” (MSNBC News, March 5th, 2009). In a long retail report Wal-Mart is compared [...]
After a few years and hundreds of written posts, I often ask myself what’s the purpose of my blogging? Is there someone out there that cares about my opinions, commentary? Is it really affecting my readers? Do I blog mainly to express my opinions and it’s enough of a purpose? Would I be still blogging [...]
During the last two years of running a user generated site I’ve seen plenty of examples of brands hiding behind fake identities to create “presence” and push content. We do have plenty of sponsorship opportunities on MyItThings.com (fashion focused social network I run), which would be probably more appropriate for brands, but from some reason [...]