Archive for March, 2009

10 Mistakes Startups Have To Go Through.

This month we celebrated 2 years (!) since the launch of MyItThings.com. In March 2007 I quit my corporate job (which was my dream job by the way) and together with my biz partner we shared our secret project with the world. Since then, even in the toughest times, I never looked back, and still [...]

Fashion PR 2.0: How To Make Your Pitch Blogger-Friendly.

Last week I wrote 10 tips on How To Make Your Website Blogger-Friendly. It mainly referred to fashion websites, which are known to be heavy on visuals and flash, and not always built with online media/bloggers in mind. I’m seeing somewhat similar trends in my every day email communications with PR companies, and thought that [...]

Fashion 2.0: How To Make Your Website Blogger-Friendly.

I can’t even tell you how many times I was pitched for a product/store/designer/collection, loved it, but gave up on featuring it on my fashion blog because it was impossibly frustrating to collect relevant materials from their website.
Assuming nothing is obvious in this complicated tech world, I would like to share with my fellow designers/publicists/marketers/programmers [...]

How Social Conversations Replaced Social Networks.

I believe the recent Facebook homepage update had more meaning than just a visual redesign. It was a redesign of our entire user experience online and the way we behave on Social Networks.
So far most of us used social networks as a way to keep in touch and share updates with friends. Some of us [...]

Why Paid Blogger Reviews Are Wrong.

I’m going to make this one very simple, and will start with comparison. When people pay a psychic reader to tell their future they usually have mixed feelings: on one hand, they want to know the truth, on the other hand they want to hear only the positive truth.
When brands pay bloggers to write reviews [...]