Archive for December, 2008

Fashion 2.0: Tweet Commerce

Somewhere between Black Friday and Cyber Monday, this Holiday season I’ve experienced a Twitter Sunday - with the best accessory deal I’ve ever scored. It was the Brooklyn based uber trendy Hayden-Harnett design duo (@hayden_harnett) who I happen to follow on Twitter, announcing their Twitter-exclusive 80% off sale on a long-time-craved Corcovado Turnlock Tote in [...]

E-commerce 2.0: From Online Presence To Online Experience.

At the end of 2008 we are way past the online presence debate: with majority of the fashion designers and leading luxury brands accepting the advantages of online products offering, now it’s all about building the online shopping experience.
Many online retailers turn into creating an online “shopping events” these days, which have limited window opportunity [...]

Fashion 2.0: NYC Entrepreneurs Changing The Industry.

New York City is known for being one of the world major fashion industry centers – with its famous garment district, New York fashion week and the trade shows - it definitely dictates the industry trends. Slowly, it’s becoming much more – the Fashion 2.0 capital of the world.
When I first started [...]

Why Isn’t Marc Jacobs Twittering?…

Twitter has already established itself as an effective tool for keeping in touch and gaining new fans and followers, used widely by marketing gurus, internet CEOs and recently even by celebrities – check out Britney Spears profile (managed by her PR team, of course).
The micro blogging environment allows sending the right dose (140 characters) of [...]